Free Search Engine Optimization Tips

Free Expert Search Engine Optimization Tips provide the two main features for achieving high natural search engine ranking. In short, search engine ranking is dependent on two main factors - on-page and off-page optimization.

Free Expert Search Engine Optimization Tips

Before your even start looking at on-page and off-page search engine optimization, you need to understand the difference between PR (Page Rank) and SERP (Search Engine Results Page).

PR (Page Rank) is a number given to a web page. It is a number between 0 and 10 with 10 being the greatest.

SERP (Search Engine Results Page) is a list of results when someone searches for a keyword or phrase. This list displays the search results from number 1 to 26,900,000 or whatever. Of course, number 1 is the top result.

Example of SERP

When you type the keywords affiliate programs for beginners in google, you will discover that the top result for these keywords is a web page called Afiliate Programs For Beginners.

Free Expert Search Engine Optimization Tips

Example of Page Rank

Although this page got the top result for the keywords Affiliate Programs For Beginners; nevertheless, it has a Page Rank of Zero (0). The reasons this page ranked top in SERP is because it is a long-tail keyword and the web page seems to be optimized really well for this long-tail keyword.

Free Expert Search Engine Optimization Tips

Do you see the difference between PR (Page Rank) and SERP Search Engine Results Page?

In light of all this, on-page search engine optimization contributes about 20% to 30% towards PR (Page Rank); whereas, off-page search engine optimization contributes about 70% to 80% toward your PR.

On-Page Search Engine Optimization

On-page search engine optimization can be described as creating a web page and website to acheive a unified keyword theme with a structure that is easy to navigate.

You optimize web pages by incorporating keywords in title tags, meta tags, body content and internal navigational links.

Although on-page factors may contribute less to the overall page rank; nevertheless, the content will make or break the off-page factors because high quality content will always attract more external links.

Off-Page Search Engine Optimization

Off-page search engine optimization is about inbound links or backlinks to your website. These inbound links are counted as votes by the search engines for your website's popularity and quality.

You can improve your page ranking by acquiring high quality links from ezine article links, directory links, press releases or industry news articles. Of course, there are more sources for high-quality back links that will improve your page rank.

The goal of Search Engine Optimization is to improve the Page Rank of your website and web page. The higher your Page Rank, the more likely the search engines will list you higher in the search engine results page (SERP) for the more competitive keywords.

Search Engine Optimization is a science. If you understand the science and put it into practice, then you will score a higher page rank and you will increase traffic to your website.

Presented by Increase Website Traffic Ideas.

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