Search Engine Optimization Tips For Dummies

Search Engine Optimization Tips For Dummies expose the mystery surrounding on-page and off-page search engine optimization.


Search Engine Optimization Tips For Dummies

Search Engine Optimization (SEO) is the process of increasing the visitors to your website or websites by ranking high in the Search Engine Results Page (SERP). It is common knowledge that internet users do not click through pages and pages fo search engine results. In fact, most internet users seldom click through more than three pages of search engine results.

In light of this, the goal of Search Engine Optimization is to get your web page or pages listed in the first thirty results or the first three pages of search engine results . The closer you are to number 1 or page 1 is the difference between a trickle of visitors and an avalanche of visitors.

Search Engine Optimization is the science behind improving your website ranking on the Search Engine Results Page. Subsequently, if you understand the science behind Search Engine Optimization and put it into practice, you will generate unstoppable traffic to your website or websites.

Now let me expose the mystery surrounding on-page and off-page SEO with Search Engine Optimization Tips For Dummies.


On-Page Search Engine Optimization Tips For Dummies

Generally speaking, Search Engines work by sending out spiders to collect as many documents as possible. Once these documents have been collected, the indexer reads these documents and collates an index based on the words contained in each document. The Search Engine uses a proprietary algorithm to build it indices so that when you search for a keyword or phrase it only bring results that are meaningful to your keyword or phrase.

In light of the above, on-page SEO is about incorporating keywords and phrases within your title, description and keyword meta tags.


Search Engine Optimization Tips For Dummies


Furthermore, on-page SEO incorporates keywords and phrases within header tags, alt tags, bold tags and web page content.

As you read this page, you will see that I use the phrase - Search Engine Optimization Tips For Dummies - in the headers, in bold text, in the alt tags and in the web page content.

All of this on-page SEO is to help the indexer index the web page for the keywords - Search Engine Optimization Tips for Dummies. So, when someone types Search Engine Optimization Tips For Dummies into the Search Engine, ideally this web page will rank high in the Search Engine Results Page (SERP) so that more visitors will visit this website and discover how to improve their ranking in the Search Engines by putting into practice Search Engine Optimization Tips For Dummies.


Off-Page Search Engine Optimization Tips For Dummies

More and more Search Engines are using link popularity in their algorithms as an important factor in ranking websites. In other word, the quantity and quality of websites linking to your website are counted as votes for your website's popularity and quality. Therefore, inbound links or backlinks are absolutely important for page ranking and increase visitors to your website.

Some of the most popular ways to build inbound links or backlinks to your website are: article marketing, blogging, video marketing, viral marketing, social media marketing, forum marketing and press releases.

It is absolutely paramount that you use anchor text links with your main keyword to link back to your website.

<a href="http://www.your-website-here.com">your anchor text here</a>



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