What is the First Rule of Elopement in Marketing

What is the First Rule of Elopement explains the meaning of the rule and the general application of the rule in marketing.


What is The First Rule of Elopement in Marketing

The First Rule of Elopement states: "if your're going to elope, you need to make sure your ladder is against the right window."

Although this is a somewhat an amusing statement, nevertheless it conveys a fundamental truth about marketing.

The fundamental truth is this: "If you don't know what market or niche you're propping your ladder against, what's the point of climbling it."

In other words, The First Rule of Elopement suggests that research in your chosen niche is absolutely vital. This research will tell you what the market is thinking and what it wants.


The Elopement Principle in Marketing

As already mentioned, The Elopement Principle in Marketing is about researching your niche area in order to discover what the market is thinking and what the market wants.

By going to the market and determining what problems they have, what solutions they have tried, what has worked and what has not worked, you will discover what people want and consequently you will be able to provide what they want in a targeted manner.



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